EGM-Integral is a pioneering model for media research, design, and
creation. As a meta-integral model, EGM-Integral brings together
research from evolutionary systems design and Integral theory for the
purpose of creating a framework that enables individuals to consciously
create, use, and evaluate, media that aims to guide the evolutionary
development of body, mind, and spirit, in self, culture, and nature"
(Klisanin, 2010). EGM-Integral supports the design of socially-responsible, environmentally conscious media.
The model was designed by Dana Klisanin, an award-winning psychologist specializing in the arts and media. Dr.
Klisanin began exploring this area based on many “voices” calling for
transformative change and stewardship of media, most notably Duane
Elgin, Ervin Laszlo, Barbara Marx Hubbard, Norman Lear, Gail Holland,
the National Organization for Women, and the Association of
Transformative Media Arts. The EGM-Integral model brings together the
work of Bela H. Banathy (1996, 2000) in the area of evolutionary guidance systems with Ken Wilber's Integral theory
(1995). A key aspect of EGM-Integral is research drawn from ten or more
interactive dimensions of human activity including: social action,
economic, moral, wellness, design (or learning), environmental,
scientific, technological, aesthetic, and political. These areas are not
value neutral but rather value-laden (geared toward promoting a more
just and equitable quality of life for all beings).
core values of the model include "values that support conscious
evolution, planetary consciousness, transpersonal experiences, and
superconscious learning. These include but are not limited to
being-values, compassion, love, personal and social responsibility,
creative altruism, peace and conflict resolution skills, gender and
racial diversity" (Klisanin, 2005).
Selected as a winning entry in the World Future Society's BetaLaunch competition, the Cyberhero League is a 21st
century adventure that turns gaming into a way to
tackle the world’s most complex global challenges.
While a great deal of research and media attention has been paid to
cyberbullying and cyber crime, very little has been paid to the ways
people are using the Internet to benefit the world. Dr. Klisanin has
suggested that individuals actively and conscientiously using the
Internet and digital technology to help other people, animals, and the
environment represent a new incarnation of the hero archetype, the
"cyberhero". She coined the term "cyberheroing" to reference on-line
activity that benefits others.
Cyberheroing involves acts of digital goodness particularly acts of digital altruism.
Klisanin presented her theoretical research on digital altruism in
2009, and her research on the cyberhero archetype at the annual
convention of the American Psychological Association (APA) in August of
2010. Further research on the cyberhero archetype was conducted in
2011; the results were presented at the APA convention in August 2011
and published in Media Psychology Review in February of 2012.
21st century needs new archetypal forms in order to address global
challenges. The cyberhero archetype serves as a catalyst for positive
change through empowering people to recognize their ability to use
information and communication technologies to make a difference in the
What are cyberheroes?
“As an ideal
form, or archetype, the cyberhero represents individuals motivated to
act on behalf of other people, animals, and the environment, using
digital technology in the peaceful service of achieving humanity’s
highest ideals and aspirations, i.e., world peace, social justice,
environmental protection and planetary stewardship. The archetype is a
transmodern synergy of two extant archetypes: the hero and the superhero
Why do we need the cyberhero?
we lose the ability to imagine ourselves as heroes, and to understand
the meaning of true heroism, our society will be poorer for it. But if
we can reconnect with these ancient ideals, and make them fresh again,
we can create a connection with the hero in ourselves. It is this vital,
internal conduit between the modern work- a-day world and the mythic
world that can prepare an ordinary person to be an everyday hero” (Franco & Zimbardo, 2006).
How can we make ancient ideals of heroism fresh again?
is a 21st century archetype arising from an emergent “transmodern
heroism”. In the 21st century it isn’t enough to wait for life to
provide us with an opportunity to become a “hero” — Having inherited a
world of mass graves and mass extinctions, transmodern heroism is about
using the tools at hand, i.e., our digital technologies, to act NOW. It
is about having the courage and fortitude to use the power of our own
voices to speak on behalf of all living beings, particularly those with
little or no voices of their own. Digital technologies are the
“peace-sabers” of our century. They allow us to amplify our voices and
to connect with humanitarians and environmentalists active in the field,
enabling them to carry out their end of a common goal. Cyberheroing
means using Internet technologies to benefit others. Ultimately,
transmodern heroism has less to do with risking one’s life for another
and everything to do with the ability to exchange oneself with the
“other”; it is the death of selfishness and greed and the radical
embrace of empathy, compassion, and simplicity. It is, above all, an
archetype whose time has come.” (Klisanin, 2010).
We know the internet has changed the way we shop, socialize, and
schedule – but how is it changing our sense of human potential. When we
dream of who we might be in a networked world, what are we dreaming
According to Dana Klisanin,
Executive Director of Evolutionary Guidance Media Research &
Design, society has focused on the negative stereotypes of internet
users … like “cyberbullies” or addicts … while a new conceptual
archetype demonstrating human potential has emerged and inspired
millions: the “Cyberhero.”
“The cyberhero archetype appears to recognize global threats to
social and ecological wellbeing as personal threats. Rather than
requiring a personal confrontation with immediate danger, the cyberhero
archetype requires a personal and collective psychological confrontation
with current and/or impending species-wide dangers. Rather than setting
out on an epic adventure to far away lands and encountering
life-threatening dangers, as in the traditional heroic narrative
(Campbell, 1949/1972), the cyberhero, paradoxically, both stays at home
and sets off--into cyberspace with the goal of benefiting others.”
Studying this archetype, she notes, is very much in the humanistic
tradition – finding new ways that people can lead meaningful lives that
strive to be extraordinary rather than limiting itself to addressing
Center for Conscious Creativity
c3: Center for Conscious Creativity
The habitat and lives of countless species are threatened with
extinction due, in large part, to a consumptive-materialist–atomistic mindset that is completely outdated. The
Project aims to update this mindset by inviting artists, writers,
musician, and others, to demonstrate the new
ecological–spiritual–integral mindset that has arisen from systems
integral philosophies. In the Gaia Genome Project, Earth's species will
be imagined and showcased as vital strands in the web of life, as
"passages" and "chapters" in a metaphorical Book of Life. Tech wizards
capable of stimulating global conversations and peaceful planetary
activism. This social art project is a project of Evolutionary Guidance Media R&D, Inc.
Artist, Philipa Lawrence, captures the essence of the environmental and aesthetic dimensions of the EGM-Integral framework. The work shown here was commissioned by Morton Arboretum, Lisle as part of Nature Unframed
continuing an interest and study in how man effects and changes nature,
in how site and place are read and understood, and in the potential for
the language of cloth to connect people to place.
images of Bound are available as giglee prints, please contact the artist for further information.
A butterfly marks the spot in this
interactive awe-inspiring sensory extravaganza where body meets soul on
an elaborate art-inspired treasure hunt.
traditions and positive psychology; surrealist and contemporary art;
poetry and twitter; chant and rap; this illuminating adventure is just
what the inner shaman ordered. Self-discovery and enlightenment 21st
century style. Stay tuned for clues. Book and transmedia design
currently in progress!
Can we live in harmony with the natural world?
Acclaimed film-maker, Akira Kurosawa painted this image in preparation for the last dream sequence in his film, Dreams. The scene is one of many of Kurosawa's gifts to us; in it we see humans living in harmony with the natural world. The vision is one of possibility and fulfillment. We include it here
to exemplify evolutionary memes and the convergence of two dimensions in the EGM-Integral
model -the Aesthetic and Environmental.
Dreams, a film by Akira Kurosawa
Transception - the
pairing of compassionate-seeing/action with that of cyberception, or
humankind’s rapidly advancing technological abilities. It is a key
feature of the EGM-Integral model.
This image was taken in the subway in New York City - the artist is unknown. The image speaks to us of using our brains in time to protect the earth from human-caused global warming. It is a poignant reminder that the clock is ticking. . .