about
Evolutionary Guidance Media (EGM) is a creative strategy and experience design studio co-founded by futurist and media psychologist Dr. Dana Klisanin and award-winning designer Melisca Klisanin. We specialize in crafting transformative storytelling across digital, physical, and immersive environments.
At EGM, we help mission-driven brands, media makers, educators, and cultural organizations design meaningful impact through the power of story and experience. Whether on screen, in a space, or through an activation—our work blends ethical insight with emotional resonance.
We are the creators of the STORIENT™ Framework—a proprietary method for designing experiences that are as intentional as they are inspiring. By integrating narrative strategy, spatial storytelling, psychology, and biophilic design, we guide the development of content and campaigns that move people and shift culture.
From global IP to local placemaking, we partner with visionary teams ready to create what’s next.
The backstory
EGM began with a bold question:
What if the stories we tell—and the experiences we design—could shape not just culture, but human consciousness and planetary well-being?
Co-founded by Dr. Dana Klisanin and Melisca Klisanin, EGM bridges the worlds of storytelling and spatial experience. Dana, a futurist and media psychologist, developed a visionary framework for designing ethical, transformative media. Melisca, an award-winning designer, brought that vision into the physical realm—using spatial storytelling, biophilic design, and sensory experience to translate abstract theory into immersive, real-world activations.
Together, they created the STORIENT™ Framework—a multidisciplinary method for crafting emotionally resonant, experientially rich, and socially conscious narratives across media and environments.
Today, EGM uses STORIENT™ to power everything from immersive campaigns and branded spaces to ethical entertainment and learning platforms—helping creators bring their boldest visions to life.