MarieBelle Flagship Store & Cacao Bar | NYC
Luxury Retail Design | Experiential Brand Strategy | Global Brand Launchpad
We collaborated with MarieBelle New York, a woman-owned luxury chocolate brand, to brand the environment of her flagship store and Cacao Bar in SoHo—a project that became a launchpad for the brand's expansion.
Our work integrated experiential brand storytelling and multi-sensory design, turning the retail space into a narrative journey through taste, texture, and visual art. Inspired by the brand’s commitment to fine art edibles, the store invited visitors to indulge in elevated experience design, not just chocolate.
This project is an example of how the STORIENT™ Framework can be applied to the retail sector—shaping customer journeys that strengthen emotional connection, deepen brand loyalty, and expand global presence.
