Evolutionary Guidance Media - Integral Design Framework

Evolutionary Guidance Media - Integral Design Framework

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HONORS: AMERICAN PSYCHOLOGICAL ASSOCIATION AWARD

Dr. Klisanin received the Distinguished Early Career Scientific Contribution to Media Psychology from the American Psychological Association, Division of Media Psychology in 2012 for her research in social impact media theory.

EGM-Integral: Pioneering Social Impact through Media

Evolutionary Guidance Media: The Foundation

Evolutionary Guidance Media (EGM) represented a revolutionary approach in the field of media and communications, dedicated to promoting planetary consciousness and psycho-spiritual growth. Initiated in 1999, this theory was first published in the "Journal of Transpersonal Psychology" in 2006. EGM, rooted in the transpersonal domain, aimed to establish a new narrative essential for creating a sustainable society. It drew inspiration from pioneering voices like Duane Elgin, Ervin Laszlo, Barbara Marx Hubbard, and Gail Holland, as well as organizations such as the National Organization for Women and the Association of Transformative Media Arts, all advocating transformative change in media.

EGM-Integral: The Evolution

In 2010, EGM evolved into EGM-Integral with the integration of Ken Wilber’s Integral Theory. This advanced model combined evolutionary systems design with integral theories to create a holistic framework for narrative change or “social impact media”. EGM-Integral strives to support the development of body, mind, and spirit across individual, cultural, and natural dimensions, addressing various societal aspects like social, economic, moral, wellness, environmental, and political factors.

Our Journey and Impact

Our journey began with the development of Evolutionary Guidance Media, influenced by the calls for change from influential figures and organizations. The publication of our research in 2006 was a crucial milestone. As EGM transformed into EGM-Integral in 2010, it mirrored significant developments in the media world, aligning with a growing zeitgeist focused on media's transformative role. This period saw the establishment of the Norman Lear Center at USC Annenberg, founded by Norman Lear, and Participant Media, founded by Jeffrey Skoll, both exemplifying the principles of conscious and transformative media.

Looking Forward

Our clients include governments, NGO’s, nonprofits and corporations. Looking forward, we aim to increase the reach of transformative media. We are committed to shaping the conversation on the role of media and information communications technologies (ICTs) in evolving society and individual consciousness, with a significant focus on raising awareness around climate change and climate impact preparedness.