LIMELIGHT MARKETPLACE NYC
Heritage Retail Reinvention | Experiential Environment | Adaptive Reuse Design
As creative partners on the launch of Limelight Marketplace in Manhattan, we helped transform a historic church-turned-nightclub into a one-of-a-kind immersive retail destination. The project exemplified the power of adaptive reuse, blending architectural preservation with multi-sensory storytelling and experiential design.
Working with the visionary development team, we helped reimagine the iconic space as a curated market of luxury and indie brands—each layered with its own narrative, ambiance, and customer engagement journey.
Guided by the STORIENT™ Framework, our contribution helped set the tone for the venue’s identity as a retail theater: a place where commerce, culture, and creativity converged. The success of this project contributed to the broader movement toward experiential retail that continues to shape consumer environments worldwide.
