Cyberhero League x charity: water | TriBeCa Family Festival

Social Impact Activation | Cross-Branded Collaboration | Digital + Physical Integration

As part of a cross-branded, purpose-driven collaboration with charity: water and Games for Change, this experiential brand activation invited young festival-goers to step into a global story of water access and environmental justice.

Rooted in SDG 6: Clean Water & Sanitation, the activation used immersive storytelling to engage youth physically and emotionally. Children lifted jerry cans filled with water—mirroring the daily reality for millions around the world—while learning how water scarcity impacts education and opportunity.

The experience extended into the digital realm through a beta launch of the Cyberhero League app, transforming the festival into an interactive quest. Youth collected digital treasures from real-world locations, connecting mobile storytelling and embodied learning.

Developed using our proprietary STORIENT™ Framework, this project is a model for cause-based engagement, turning public space into a platform for empathy, education, and digital-meets-physical storytelling.